PPC
E-com Store - ROI-Driven Ads
Achieved a 5x return on ad spend through optimized Google and Social Media Ads.
The Challenge
A popular Ahmedabad-based e-commerce store specializing in fashion apparel was spending a significant amount on Google Ads and Facebook Ads but seeing a very low return on investment (ROI). Their campaigns lacked focus, targeting was too broad, and ad creatives were not converting.
Our Solution
Our PPC experts restructured their entire ad account from the ground up:
- Audience Segmentation: We created highly-specific custom audiences and lookalike audiences based on their most valuable customer data.
- Ad Creative A/B Testing: We designed and tested dozens of ad variations with compelling copy and eye-catching visuals to identify the highest-performing combinations.
- Campaign Optimization: We implemented a multi-funnel strategy, using different campaigns for prospecting, retargeting, and customer retention. Bids and budgets were dynamically adjusted based on real-time performance data.
The Results
The campaign transformation led to a dramatic improvement in profitability:
- Achieved a sustainable 5x return on ad spend (ROAS).
- Decreased cost per acquisition (CPA) by 45%.
- Increased online sales attributed to PPC by 300%.