Global Exports - Content Authority

The Challenge

Global Exports, a B2B manufacturing exporter, had a website that was little more than a digital brochure. They were invisible online and generated no leads through their digital channels. They needed to establish themselves as an authority in their niche to attract international buyers.

Our Solution

We developed a comprehensive content marketing strategy designed to build authority and trust:

• Pillar Content: We created long-form, ultimate guides on topics crucial to their industry, optimized for search engines.
• Blog & Articles: We consistently published blog posts that answered common customer questions and addressed industry trends, positioning them as experts.
• Lead Magnets: We created detailed case studies and whitepapers, offering them as downloadable resources in exchange for contact information.
• Content Distribution: We promoted the content across LinkedIn and relevant industry forums to drive traffic and build backlinks.

The Results

The content-first approach established Global Exports as a go-to resource in their field:

• Increased website engagement metrics (like time on page) by 150%.
• Started generating an average of 15-20 high-quality B2B leads per month.
• Earned backlinks from several major industry publications, significantly boosting domain authority.