SEO
Local Biz - Local SEO Dominance
Dominated local search results, leading to a 70% increase in foot traffic.
The Challenge
A multi-location restaurant chain in Ahmedabad was struggling to attract walk-in customers. Their individual locations were not appearing in "near me" searches or on the Google Maps 3-pack, causing them to lose out to local competitors.
Our Solution
Our local SEO strategy focused on creating hyper-local visibility for each branch:
- Google Business Profile (GBP) Optimization: We fully optimized the GBP listing for each location, including accurate NAP, categories, photos, and regular Google Posts.
- Local Citation Building: We built and cleaned up citations across dozens of online directories, ensuring NAP consistency.
- On-Page Local SEO: We created location-specific landing pages for each branch, optimized with local keywords and an embedded Google Map.
- Review Management: We implemented a strategy to encourage happy customers to leave positive reviews, significantly boosting their online reputation.
The Results
Our targeted local SEO efforts drove a significant increase in physical customer visits:
- Achieved a top 3 ranking in the Google Map pack for primary keywords in all target locations.
- Increased "get directions" clicks from GBP by 150%.
- Led to a measured 70% increase in foot traffic across all branches.